Zuhair Fiyaz
About Candidate
Results-driven Senior Manager of Operations and Marketing with 11+ years of progressive experience in corporate marketing, internal communications, and content operations. Expert at leading cross functional teams across multiple geographies to deliver high-impact, multi-channel content strategies that drive user engagement and brand growth. Proven track record in optimizing workflows, managing large scale projects, and implementing innovative solutions, including the successful launch of ticker products and temporal topic cards. Adept at technical and conceptual development of marketing collateral, vendor management, and delivering measurable improvements in campaign performance and operational efficiency. Recognized for fostering high performing teams, maintaining exceptional retention and promotion rates, and driving organizational excellence in dynamic, fast-paced environments.
Location
Education
Work & Experience
Creative & Campaign Leadership Led 360° integrated campaigns spanning push notifications, performance ads, in-app placements and branded content-translating business objectives into creative strategies with measurable results. Conceptualized and directed brand storytelling across regional and international markets, ensuring emotional resonance, cultural relevance and platform-first format innovation. Spearheaded Ticker Product and Temporal Topic Cards from ideation to execution, significantly enhancing CTR and content relevance through contextual, time-sensitive storytelling. AI-Driven Innovation & Ops Excellence Pioneered automation and AI tools for content delivery and ad ops, cutting turnaround time and enabling scale without compromising on craft or quality. Streamlined workflows via Campaign Manager, JIRA and internal tools — driving operational efficiency, tagging hygiene and QA protocol compliance across platforms. Performance, Strategy & Insight Collaborated with product, analytics and sales teams to develop data backed creative campaigns, ensuring ongoing optimization and impact tracking. Directed social media, SEO and design strategy in tandem with branded content execution, ensuring cohesive omnichannel presence and growth. Team, Mentorship & Stakeholder Engagement Led a high-performing creative and content team of 15+ across India and the Middle East, achieving 100% retention and a 33% internal promotion rate. Designed and managed internal communication frameworks to drive alignment across leadership, product and regional teams. Crafted executive messaging for change initiatives, employee engagement and cultural campaigns, building trust and transparency. Systems, Process & Governance Oversaw budgets and vendor management for content operations (30+ team members), achieving 99% delivery efficiency across platforms. Maintained 95% content accuracy, reduced editorial error rates from 45% to 10% and cut production time by 40%. Initiated a 12-language content calendar, adopted org-wide, to drive multilingual campaign readiness across Tier 2-4 India.
Led market research and competitive analysis to identify and target high potential corporate clients, generating qualified leads and expanding the B2B pipeline. Developed and executed tailored sales presentations, effectively communicating product value propositions to decision-makers and key stakeholders. Built and nurtured strong relationships with corporate clients, architects and interior designers, resulting in increased repeat business and long term partnerships. Negotiated pricing, finalized financial agreements and optimized margins to achieve revenue and profitability targets. Oversaw the end-to-end client journey, ensuring exceptional customer service and satisfaction through proactive after-sales engagement and issue resolution.
