nithya.shp

Lead end-to-end delivery of large-scale B2B and B2C digital commerce and experience programs across multiple Commerce platforms for global clients in Retail, FMCG, CPG, Automotive, Telecom and Electronics. •Partner with clients and C-suite stakeholders to define digital transformation roadmaps, drive omnichannel strategies, and identify new business development opportunities, enhancing revenue and customer engagement. •Manage multi-million-dollar portfolios and global delivery teams across US, Europe, Middle East, and APAC, ensuring 100% on-time, on-budget execution. •Acted as a trusted advisor to key enterprise clients, leveraging close delivery relationships to identify and convert new business opportunities, contributing to $15M+ incremental revenue. •Drive large deal pursuits, including RFP strategy, solution proposals, and pricing, contributing to wins exceeding $50M. •Collaborated closely with Business Development, Pre-Sales, and Client Services teams on multi-million-dollar RFPs/RFIs/proposals, contributing to solution design, effort estimation, and value positioning. •Collaborate with solution architects to design scalable, API-first, and cloud-ready platforms, optimizing B2B and B2C customer experiences. •Implement process re-engineering and LEAN methodologies, increasing operational efficiency by up to 20% while reducing delivery risks. •Lead CX optimization initiatives using analytics, personalization, and A/B testing to enhance customer journeys and engagement across business and consumer segments. •Foster global stakeholder collaboration, aligning business, technology, and client objectives to deliver strategic value and unlock new growth opportunities.

Developed and implemented comprehensive brand, advertising, and digital marketing strategies that aligned with client objectives, strengthened brand positioning, and increased engagement across B2B and B2C markets in sectors including Retail, Electronics, Hospitality, Education, Government, and Logistics. •Directed brand-building initiatives and integrated campaigns (ATL & BTL), creating compelling narratives and digital-first strategies that boosted brand visibility and customer engagement by up to 30%. •Ensured brand consistency and governance across all marketing channels—digital platforms, advertising media, events, and corporate communications—while evolving brand guidelines to adapt to changing market condition. •Led cross-functional creative, digital, and analytics teams in delivering high-impact branding, advertising, and multimedia projects, ensuring timely delivery and adherence to budget. •Established data-driven performance frameworks, introducing campaign analytics dashboards to measure ROI, customer sentiment, and engagement, resulting in 15–20% optimization of marketing spend. •Launched and executed go-to-market strategies for new service offerings, including digital branding packages, social media marketing, and corporate video production, creating new revenue streams and expanding client reach. •Negotiated with media partners and vendors to optimize spend and campaign impact, achieving up to 18% cost efficiencies while maintaining high creative standards. •Built and sustained long-term client partnerships at senior levels, achieving a 90% client retention rate through strategic brand advisory and delivery of measurable outcomes. •Shaped client brand identity and market presence by aligning advertising, digital marketing, and branding strategies with long-term business growth goals and customer expectations.

•Played a pivotal role in scaling a web development startup, driving 35% YoY growth in client acquisition through strategic prospecting, partnership building, and digital marketing. •Built an effective sales pipeline by identifying niche market opportunities in retail, education, and SME segments. •Managed end-to-end client lifecycle from lead generation, solution design, proposal drafting, RFP response, to contract closure. •Oversaw delivery of 15+ custom website and e-commerce projects, coordinating closely with developers, designers, and QA teams to meet timelines and budgets. •Introduced structured project scoping and milestone tracking, improving delivery efficiency by 25%. •Negotiated contracts and pricing models, increasing average deal size by 20% via upselling SEO, CMS enhancements, and maintenance services. •Collaborated directly with founders on go-to-market strategy, branding, and service portfolio expansion.