Ashok Kumar Reddy Datla Venkata
About Candidate
Lead UX/UI Designer with 13+ years designing enterprise-grade products across Government, Real estate, and emerging Technology sectors. Expert in translating complex workflows into usable experiences through rigorous research, design systems, and cross-functional collaboration. Led end-to-end design initiatives for mission-critical platforms supporting global enterprise clients. Strong track record of driving design decisions with evidence-based insights and building scalable, accessible solutions.
Location
Education
Work & Experience
• Established the UX vision for a real estate platform and built and maintained design systems, ensuring consistency across web and mobile touchpoints. • Conducted user research and usability testing across customer segments and translated findings into design decisions that shaped product roadmap. • Mentored designers on design systems, prototyping, and developer handoff standards, resulting in improved workflow efficiency by 70% and streamlined collaboration across teams. • Developed product-focused marketing materials including engaging presentations, branded social media posts, and short promotional videos using industry-standard design tools to enhance stakeholder communication, reinforce brand visibility, and drive lead generation. • Collaborated with engineering and product teams to align business requirements with user needs, resulting in 80% improvement in project delivery efficiency.
• Led UX research, user flows, wireframes, and UI design for internal government platforms processing high-volume transactions, delivering measurable improvements in UX and operational efficiency. • Redesigned complex workflows for administrative staff and reduced task completion time by establishing clear information architecture and interaction patterns. • Implemented accessibility standards across all deliverables, ensuring compliance with government digital guidelines and achieving 65% increase in accessibility adherence. • Collaborated with government stakeholders and IT teams to understand constraints and deliver solutions that worked within existing infrastructure. • Developed comprehensive design documentation and established design systems, streamlining knowledge transfer to in-house teams.
• Designed interfaces for Web & Mobile applications and implemented front end code to support multiple product lines. • Established and enforced responsive design & accessibility standards across all projects. • Worked closely with frontend developers on component specifications and design-to-code handoff. • Led design critique sessions and mentored junior designers on design systems thinking.
• Delivered production-ready UI designs and HTML/CSS components for web applications. • Ensured pixel-perfect implementation through detailed design specifications and developer collaboration. • Managed design assets and maintained component libraries, enabling reusable solutions that improved efficiency and consistency across multiple projects.
• Worked on diverse digital projects. • Built responsive websites and digital experiences, gaining diverse experience across industries and design contexts while delivering successful projects.
