Muhammed Rafeeque

Regional Sales Manager, Sales Director, Sales Manager, Sales Head, Business Development Manager, Account Director

About Candidate

With over 20 years of experience as a senior sales leader and digital banking specialist, I bring a strong track record of driving growth for BFSI technology solutions across the Middle East and North Africa.

Throughout my career, I have successfully built new markets, developed high-performing partner ecosystems, and closed complex, multi-country enterprise deals. My experience spans the complete sales lifecycle—from lead generation and RFP/RFI management to solution design, commercial negotiation, and delivery governance. I possess deep domain expertise in Retail, SME and Corporate banking, API banking, and conversational banking, with a proven ability to translate regulatory and business requirements into compelling value propositions.

I am known for strategic account management, large-deal structuring, and executive stakeholder engagement, consistently accelerating solution adoption, customer satisfaction, and sustainable revenue growth. I am now seeking an opportunity with a progressive organization where I can apply my knowledge and skills while continuing to grow professionally.

Location

Education

B
Bachelor of Business Administration 1995-1998
M G University, India

Work & Experience

S
Sr. Director Sales - MEA 01/05/2024 - Present
Tagit Singapore Pte Ltd

Tagit is an award-winning digital banking solutions provider based in Singapore, aim to empower banks in Asia, the Middle East, and Africa with innovative digital solutions using our Omnichannel Digital Banking Platform (DBP), Mobeix. Mobeix platform provides low code capabilities and the best “out of the box” Omni channel solutions for retail banking, corporate banking, and digital onboarding - combined with Digital Platform tooling and operations gives the bank the perfect intersection of Product & Platform capabilities. It's scalable, supports multiple languages and currencies, and can be deployed on-premises or in the cloud, ensuring a superior and seamless omnichannel Key Responsibilities  Defining Business Development & Sales Strategies for Middle East & North Africa  Market development activities across the region and build the brand.  Developing and managing channel partner networks in the region, in addition to the direct selling  Collaborating with product team to enrich the product to suite the regional demands and regulatory requirements.  Reports to Chief Executive Officer

H
Head Sales - MENA March 2010 - April 2024
Clayfin Technologies FZ LLC

Clayfin is a provider of Digital Banking Experience solutions that help Banks craft digital experiences to enrich customer life journeys. In the rapidly evolving digital world, Clayfin enables banks to nurture and grow close ties with customers through a seamless Omnichannel experience. The Clayfin - Digital Banking Experience Platform is designed to provide consistent, simpler and pervasive user experience across multiple channels (Clayfin channel solutions - Internet Banking, Mobile Banking, Wearable Banking, Chatbot, Lifestyle/Social Banking & other channels through our API Banking). Clayfin also offers solutions for specialized financial transactions (PFM, Financial Supply Chain, Loan Management, eRemittance, Trade Finance, Cash Management) and Insurance solutions. Key Responsibilities & Achievements  Defining Business Development & Sales Strategies across Middle East & North Africa  Responsible for achieving sales targets, revenue recognition and tracking the collections while ensuring milestone deliverables and profitability.  Outstanding performance in achieving sales targets  Responsible for creating and managing opportunities for products and services from new logo & existing accounts either direct or through the partner so as to achieve business results while ensuring customer satisfaction.  Deliver superior presentation & product demo to prospective customer in the MENA Region.  Signed large deals in UAE, Saudi, Kuwait, Bahrain, Qatar & Egypt  Developed new markets in the MENA region – established presence in Saudi Arabia, Qatar, Bahrain, Egypt, Kuwait, Oman & Levant region  End to End management of sales process including lead generation, RFI/RFP process and contract negotiation  Developing and managing channel partner networks in the region, in addition to the direct selling  Pivotal in adding & managing “strategic” partners including Channel Partners & System Integrators for the company within the MENA region.  Monitoring competitors, giving market insight and reflecting market changes through leading customers  Collaborating with the Product team to define and calendarize marketing and sales promotion support  Identifying and Engaging the Product/Engineering Teams on new product/solution opportunities synergise with Company’s product strategy to expand footprint with customers  Ensuring Sales and Business Development promotional spend within pre-approved budgets  Reports to Chief Executive Officer  Key deals & accounts managed – Saudi Awwal Bank, Alawwal Bank, Burgan Bank, Arab National Bank, BBK, BMI Bank/Al Salam Bank, Al Baraka Islamic Bank, Ithmaar Bank, Barwa Bank, Sharjah Islamic Bank, Al Masraf, Ajman Bank, Banque Misr

R
Regional Sales Manager March 2007 - February 2010
GTFS-ClientSoft (A Bin Zayed Group Company), Dubai, UAE

GTFS is a Microsoft GOLD CERTIFIED PARTNER, Preferred partner for OpenText ECM, BizFlow BPM & KOFAX Imaging Software solutions. GTFS is a very active player in providing managed services in the areas of – Testing Automation, IT Support services etc. Key Responsibilities & Achievements  Leading the BFSI & Public Sector vertical sales in UAE to establish GTFS dominance in EDMS/BPM market space  Developing long-term strategic relationships with key customers to proactively drive new initiatives and increase GTFS’s wallet share of their IT spend  Responsible for managing vendor/distributor alliance for relationship building, commercials & license delivery  Manage budget and personnel to ensure successful completion of engagements and project timelines  Overseeing complete sales operations with annual sales targets and achieving profitability  Worked with GTFS Management & Marketing team to create the Business Entry Strategy for GTFS in Saudi Arabia  Ownership for defining and executing GTFS Saudi Go to Market Plan/ Logistical partnerships and Vendor alliance.  Driving sales strategies for long term annuity business, acquire net new business to increase market share.  Large Deal structuring for ECM/BPM Solutions and managed services.  Successful Sales Operations & Project Management of large Outsourcing & ECM/BPM Solutions in UAE & KSA  Reports to Group General Manager  Key deals & accounts – ECM/BPM Solutions - Union National Bank, Mashreq Bank, Riyad Bank, National Bank of Um Al Quwain  Key deals & accounts – Managed Services – Emirates NBD, Etisalat, Dubai Customs, Riyad Bank, SABB.

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