Subhadeep Chakraborty
About Candidate
I’m a data-driven Growth & Performance Marketing leader with 6+ years of experience scaling B2C internet businesses across Travel, E-commerce, and FMCG in India and the UAE. I specialize in full-funnel growth, performance marketing, CRM automation, retention, and product-led growth, driving measurable ROI and sustainable user engagement.
Currently, as Head of Growth at ixigo, India’s leading online travel aggregator (100M+ users), I own the entire growth journey – from user acquisition to retention. I lead cross-functional teams optimizing campaigns, journeys, and personalization using AI, data analytics, and CRM tools to improve conversions and LTV.
Core Expertise:
🔹 Growth & Performance Marketing – Meta, Google, YouTube, Amazon, App Campaigns, Display & Programmatic Ads.
🔹 CRM & Retention – Lifecycle automation using MoEngage, Clevertap, Netcore; DAU/MAU uplift, churn reduction, and rebooking growth.
🔹 Analytics – GA4, BigQuery, Data Studio, Looker, SQL; cohort analysis for CAC, ROAS & LTV optimization.
🔹 Product-Led Growth – Experimentation, referral loops, feature-based engagement, and AI personalization.
Key Achievements:
✅ 10× ROAS on Meta Ads and 70% lift on Google Ads via AI-driven optimization.
✅ 77% CAC reduction (Facebook) & 20% on Google Ads through segmentation & automated bid strategies.
✅ Built 25+ brand & affiliate partnerships unlocking incremental growth & retention.
✅ Scaled multi-channel CRM automation improving repeat rates across ixigo & ConfirmTkt.
💼 Previous Roles:
🚀 Fynd (Reliance-backed): Drove acquisition & retention across B2C & B2B platforms using AI-led targeting and engagement funnels.
🐟 FreshToHome: Scaled digital growth across India & UAE through AI-based ad optimizations, CRM automation, and predictive analytics.
🌟 What I Bring:
🎯 Proven success in scaling high-traffic consumer apps through data-driven growth marketing.
🤖 Deep expertise in CRM, retention, performance media, automation, and analytics.
🌍 Hands-on experience across India & GCC markets, building profitable growth strategies for diverse audiences.
💡 Passion for using AI, predictive insights & automation to transform user journeys and drive ROI-focused growth.
📫 Open to leadership opportunities in Dubai, UAE, or India – Head of Growth, Performance Marketing, CRM, or Digital Strategy.
Location
Education
Major in Marketing, Minors in Finance and Operation
Bachelor of Technology (B.Tech.)
Work & Experience
1. Improved overall marketing ROI by 47%, strengthening profitability across flights, hotels, buses, cabs and train products. 2. Scaled monthly transacting users across both apps by 1,475%+ and 47%+ respectively through performance and CRM-led growth. 3. Delivered 76% growth in new transacting users for the ixigo Train App and 62% growth for Confirmtkt while keeping CAC almost flat (~5% CAC rise). 4. Increased monthly active users by 15% for the ixigo Train App and by 36.7% for Confirmtkt through funnel optimization and high-intent user journeys. 5. Achieved major CRM uplift: 83% reactivation uplift, 31.6% uplift in bus conversions for waitlisted travellers, 12.5% uplift in flight bookings and 6.73% uplift in train bookings. 6. Scaled daily installs by 67% for the ixigo Train App and 528% for Confirmtkt, strengthening the top of the acquisition funnel across Android & iOS. 7. Drove 204% YoY growth in iOS installs for Confirmtkt and 38.5% YoY growth for the ixigo Train App through improved conversion strategies, multilingual campaigns and creative optimization.
1. Delivered 7.2X GMV growth for Fynd and 10X GMV growth for Uniket through performance optimization, CRM automation, and category expansion. 2. Improved Meta ROAS to 9X and Google ROAS to 6.44X, significantly strengthening blended marketing efficiency. 3. Increased average order value by 1.6X and scaled app engagement, driving 7X growth in daily active users and 5X growth in monthly active users. 4. Built full-funnel lifecycle automation in MoEngage, including onboarding, dropoff journeys, winback flows, cross-category affinity journeys, and referral triggers to improve repeat conversions.
1. Led a standalone UAE acquisition campaign, achieving ~12x ROAS despite higher CPMs, driven by higher AOV and market-specific media dynamics. 2. Improved Meta ROAS from 0.59 to 6.5 (10X improvement) while reducing customer acquisition cost by 77%, creating a highly profitable acquisition engine. 3. Increased Google ROAS from 3.91 to 6.64 (70% improvement) through category-led and non-brand performance restructuring. 4. Scaled Google Shopping Ads to 10–14X ROAS, establishing it as the strongest paid channel across markets. 5. Initiated and managed 25+ brand alliances and agency partnerships to scale promotional reach and offer visibility.
